Industrial Context - Sony as a Brand

Sony Music Entertainment is the second largest record company in the world, and Sony/ATV or Sony Music Publishing is the largest music publishers in the world. These two merged to create Sony Music Group. They comprise of a variety of record labels that provide a variety of genres. such as rock, pop, hip hop, R&B, classical. So they are a brand that caters to large audience.

Sony Music Entertainment Labels:

• Columbia Records
• RCA Records
• Epic Records
• Arista Records

Notable Sony Music Entertainment Artists:

• Black Eyed Peas
• Little Mix
• Adele
• Chris Brown                               

These videos are featured on Sony's website :   

"Oh My God" by Adele

 "GIRL LIKE ME" by Black Eyed Peas and Shakira                                                                                   

"Iffy" by Chris Brown

All of these videos have these conventions:

• A performance aspect of the artist as the main focus of the video.
• Stylised mise-en-scene.
• Diverse cast of actors/dancers, mostly by ethnicity, a diverse range of ages are featured in the Chris Brown video.
• A dance section is featured.
• Special effects are used. 
• A narrative is used in the Adele and Chris Brown video.
• The artists are presented as glamourous, via wearing nice dresses, being shown in or next to expensive cars. 
• Women are explicitly sexualised in the last two videos and arguably sexualised in the first video.