What platform do you listen to music on?
Max: Spotify/Musicbee
Evan: Spotify
Will: Spotify
Kate: Spotify
What platform do you watch music videos on?
Max: YouTube
Evan: YouTube
Will: YouTube
Kate: YouTube
How often do you watch music videos?
Max: At least bi-weekly
Evan: Almost never
Will: Rarely
Kate: Rarely
Do you prefer narrative or performance music videos?
Max: Narrative
Evan: Performance
Will: Narrative
Kate: Both
Do you like “Daydream Believer” by The Monkees?
Max: Yes, because it reminds me of the Beatles who's music I also enjoy very much.
Evan: Yes, as the singer alongside the bouncy background music give the song an easily enjoyable melody. In addition to this, the frequent repetition of a simple, catchy chorus makes it easy to listen to and surprisingly calming.
Will: Yes, because it is upbeat and has a happy vibe to it.
Kate: Yes, as it has a cute melody and is very uplifting.
What would you like to see in your ideal music video?
Max: A music video that follows a story and sticks to an aesthetic. Incorporation of other forms of media is nice to see, whether that is through intertextuality or using different video cameras/devices.
Evan: A certain level of skill is always nice when displayed in music videos, such as a level of skill displayed in playing the instruments in the song via the performers.
Will: An interesting visual style that relates to the subject or mood of the song.
Kate: A performer that I can relate to and that I can see an element of myself in.
Monday, March 21, 2022
Audience Research - Focus Group
Age: 16
Occupation: Student
Psychometric Group: Aspirer/Explorer
Interests: Art, gaming, animation, shopping, listening to music
Favourite Music Genre: Indie Pop
Age: 16
Occupation: Student
Psychometric Group: Aspirer
Interests: Music, Chemistry, guitar playing
Age: 16
Occupation: Retail Worker, Student
Psychometric Group: Aspirer/Explorer
Interests: Film, music, gaming, tech
Age: 16
Occupation: Barista, Student
Psychometric Group: Aspirer
Interests: Singing, musical theatre, muay thai
Favourite Music Genre: Indie Pop, Indie Rock
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