Monday, March 21, 2022

Audience Research - Focus Group


Name: Max McCabe
Age: 16
Occupation: Student
Psychometric Group: Aspirer/Explorer
Interests: Art, gaming, animation, shopping, listening to music
Favourite Music Genre: Indie Pop





Name: Evan Brading
Age: 16
Occupation: Student
Psychometric Group: Aspirer
Interests: Music, Chemistry, guitar playing
Favourite Music Genre: 80s Glam Rock

Name: Will Monk
Age: 16
Occupation: Retail Worker, Student
Psychometric Group: Aspirer/Explorer
Interests: Film, music, gaming, tech
Favourite Music Genre: Indie
Name: Kate Wells
Age: 16
Occupation: Barista, Student
Psychometric Group: Aspirer
Interests: Singing, musical theatre, muay thai 
Favourite Music Genre: Indie Pop, Indie Rock

What platform do you listen to music on? 

Max: Spotify/Musicbee 

Evan: Spotify 

Will: Spotify 

Kate: Spotify 


What platform do you watch music videos on? 

Max: YouTube 

Evan: YouTube 

Will: YouTube 

Kate: YouTube 

 

How often do you watch music videos? 

Max: At least bi-weekly 

Evan: Almost never 

Will: Rarely 

Kate: Rarely  

 

Do you prefer narrative or performance music videos? 

Max: Narrative 

Evan: Performance 

Will: Narrative 

Kate: Both 

 

Do you like “Daydream Believer” by The Monkees? 

Max: Yes, because it reminds me of the Beatles who's music I also enjoy very much.

Evan: Yes, as the singer alongside the bouncy background music give the song an easily enjoyable melody. In addition to this, the frequent repetition of a simple, catchy chorus makes it easy to listen to and surprisingly calming.

Will: Yes, because it is upbeat and has a happy vibe to it.

Kate: Yes, as it has a cute melody and is very uplifting.

 

What would you like to see in your ideal music video? 

Max: A music video that follows a story and sticks to an aesthetic. Incorporation of other forms of media is nice to see, whether that is through intertextuality or using different video cameras/devices. 

Evan: A certain level of skill is always nice when displayed in music videos, such as a level of skill displayed in playing the instruments in the song via the performers. 

Will: An interesting visual style that relates to the subject or mood of the song. 

Kate: A performer that I can relate to and that I can see an element of myself in. 

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