Name: Michael Mills
Gender: Male
Age: 22
Occupation: Office Worker
Annual Income: £36,000
Location: South-East of England
Psychographic: Aspirer, seeks status.
Values, Attitudes and Lifestyle: Cares about the validation of others by wearing top branded cloths, monitoring their online identity. Interested in the lives of celebrities and influencers. Thinks of themselves and stylish and up to date with trends.
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