The Largest Record Labels in the Music Industry
Finance: Music video production is financed by the record label the artist is signed to, as those labels are beneficiaries of the royalties that come from those music videos. Ways in which music videos make money is via, advertising, sponsorships, video sales (through digital downloads) and so on. Putting a music video on YouTube can be very lucrative for companies and artists, with 1 million views equating to between $1000 and $2000, and in 2018 20% of all views on YouTube went towards music videos. Record labels can get artists the best directors and producers for their music videos and will help to promote the video.
Distribution: Digital distribution is the main way in which music videos are distributed. Music videos are now distributed through digital distribution companies like Ditto will sign deals with record labels to allow them to sell their music videos on many different platforms such as Vevo, Apple Music etc. This middle man distribution method allows music videos to be accessed by more people, meaning more money is to be made from using these distribution companies. Some distribution companies won't take royalties from the songs revenue and some platforms won't need a distribution company to share the music video.
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