Generic Research - Looking at OCR Guidelines

Component 3 Non Exam Assessment

Thinking Conceptually:

• The research and planning predatory activities need to be sufficient to ensure a successful and effective final product. The production process should have a maximum of 30 hours, of lesson time, spent on it. 
• Learners must have creative control over the entire process of production of the video and the website.
• For example, in the production of the video, the learner can be assisted by unassessed individual to help operate lighting, sound etc under direction of the learner. All editing of the final product must be done by the learner. 
• For the website, all content (text, images, and audio visual material) must be original, no found or manipulated material may be used.
• Work on the NEA should develop learners understanding of the theoretical framework (Industry, Language, Audience and Representation -  which should also be referenced in the Statement of Intent) and help broaden their knowledge of the form they are studying and the media messages conveyed. 

Thinking Contextually:

• Production of the NEA should ensure a stronlgy linked cohesive pair of artefacts. 
• Look at the following media language aspects and how represenations are constructed and meaning is conveyed through:

1.  Perfromance
2.  Narrative Structures
3.  Camera Work (shot sizes, angles, focus and movement)
4.  Editing Transitions (pace, synching, colour correction)
5.  Mise-en-Scene (locations, costumes, make-up, props, lighting)
6.  Intertextuality
7. Social, Cultural and Historical Contexts

Applying this Information to my Video:

• My understanding of the importance of considering the theoretical framework when producing my set products has been solidifyed. I need to consider how my music video appeals to my target audience, through the use of a glamouous star and a strong performance aspect; how my use of language creates representations and how my video conforms and subverts to the conventions of the music video industry and the genre of my song, mainly by applying Goodwins theory to my video and adhering to the many Pop genre conventions of music videos.
• I know what media language elements I need to focus on and what elements I need to include in both my video and website in order to create a cohesive cross-media branding by including the same images, audio visual content, and media language elements in both my video and website.