I plan to use an ensemble cast of actors of different genders, ethnicities, ages and sexualities, to all be 'Jean' as it is a gender neutral name so it makes sense for everyone to be 'Jean'
I plan to have a shot(s) of each actor looking sad or tired, then have them being given a flower to cheer them up, and then a shot(s) of them looking happy or cheerful.
This links to my mental health charity link idea and brand of my band of thinking positive and allows me to use flowers as a central motif across all my products and to further the digitally convergent nature of my products.
I plan to call the link with the mental health charity, 'The Flora Project' and base the idea around that something as simple as giving someone a flower can cheer them up.
The use of multiple diverse 'Jeans' shows that mental health is a universal problem and the use of different flowers with each person shows that they each have a different possible mental health issue.
More Photos of 'Jeans' with Flowers:
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