Tuesday, July 19, 2022

Planning - Charity Logo


I named the mental health charity 'Flora Project' due to the idea of flowers making you happy and decided to construct this logo. I chose a quite 'swirly' font to remind the audience of roots or stems of a flower and then the 'O' in 'Flora' is meant to be a flower head to symbolise that the flower is the basis of making people happy. The font is intentionally different from my bands logo font, to make it clear that the two aren't apart of  the same company and are just working together.

The rainbow aspect of the petals represents the various mental health conditions people can be afflicted by.

Obviously giving someone a flower is not going to solve a mental health problem, however the flowers represent finding the happiness in life so have chosen that.

The flower head is an intertextual reference to the Pokemon games, Pokemon Red and Blue. Specifically a reference to one of the 'Gym Leaders' 'Gym Badges' that similarly represents a flower as it is the 'Grass Gym'. I made this reference to try and gratify a niche audience who would recognise and bring the meaning of flowers and grass over to my logo.


The Flower Head in my Logo
The Gym Badge




















UPDATE 27/7/22:
I decided to change the font to make it look less ugly and to go for a more simplistic design. 



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