Planning - Interview Script for Website

 INTERVIEWER: I’m here with Silver Lining, hi guys! 

BAND: Hi! 

INTERVIEWER: Could you guys just tell us a bit about why you paired up with the Flora Project for the release of the music video for your single ‘Daydream Believer’? 

MILLY:          Well, you know we’ve all been through our own issues, and we just want to support a charity that we believe has a good cause. 

EVAN: Yeah, because they specialise in supporting all types of people with loads of different mental health issues, young or old they can help anyone. 

PURNOOR: And we just like flowers really. I joke but we are giving 50% of the money we make to the Flora Project, so watch the video! 

This will be the rough script used for the 30 second audio visual element of my website and is an interview with the band about their link with the fictional mental health charity. These words will not be exactly the ones used in the video however I just thought it help my actors get a rough idea of what to say.

Planning - Charity Logo

I named the mental health charity 'Flora Project' due to the idea of flowers making you happy and decided to construct this logo. I chose a quite 'swirly' font to remind the audience of roots or stems of a flower and then the 'O' in 'Flora' is meant to be a flower head to symbolise that the flower is the basis of making people happy. The font is intentionally different from my bands logo font, to make it clear that the two aren't apart of  the same company and are just working together.

The rainbow aspect of the petals represents the various mental health conditions people can be afflicted by.

Obviously giving someone a flower is not going to solve a mental health problem, however the flowers represent finding the happiness in life so have chosen that.

The flower head is an intertextual reference to the Pokemon games, Pokemon Red and Blue. Specifically a reference to one of the 'Gym Leaders' 'Gym Badges' that similarly represents a flower as it is the 'Grass Gym'. I made this reference to try and gratify a niche audience who would recognise and bring the meaning of flowers and grass over to my logo.

The Flower Head in my Logo

The Gym Badge

UPDATE 27/7/22:

I decided to change the font to make it look less ugly and to go for a more simplistic design. 

Planning - Flowers Storyline and Photos

After a day of shooting in London, I got this shot with one of my models and a 'flower wall'. I unfortunately didn't get a video with her and the flowers (although I can use these on my website) however it inspired me to revolve my video around the ideas of people becoming flowers after being given flowers.

I plan to use an ensemble cast of actors of different genders, ethnicities, ages and sexualities, to all be 'Jean' as it is a gender neutral name so it makes sense for everyone to be 'Jean'               

I plan to have a shot(s) of each actor looking sad or tired, then have them being given a flower to cheer them up, and then a shot(s) of them looking happy or cheerful.                    

This links to my mental health charity link idea and brand of my band of thinking positive and allows me to use flowers as a central motif across all my products and to further the digitally convergent nature of my products.

I plan to call the link with the mental health charity, 'The Flora Project' and base the idea around that something as simple as giving someone a flower can cheer them up.

The use of multiple diverse 'Jeans' shows that mental health is a universal problem and the use of different flowers with each person shows that they each have a different possible mental health issue.

More Photos of 'Jeans' with Flowers: