Planning - Cast of Music Video

"Sleepy Jean": 

Name: Kate Wells 

Costume: casual darker branded clothing, t-shirt, cargo pants light jewellery, wavy hair down, drawstring bag, pride pin.  

Band Member 1:

Name: Purnoor Fatima 

Instrument: Piano

Costume: bright colourful shirt and skirt with boots, colourful eyeshadow

-

  <-- Inspiration

Band Member 2:

Name: Evan Brading 

Instrument: Guitar 

Costume: colourful short sleeved button down shirt and loose plain tie, jeans or other trousers.

<-- Inspiration (less 'edgy' and more colourful)

Band Member 3:

Name: Milly Fane 

Instrument: Lead Singer

Costume: dungarees, glasses, white shirt.

<-- Inspiration

By making intertextual references to other famous musicians iconic outfits (especially Green Day) the audience is gratified through recognising the references and the 'star' status of those musicians is carried over to my band through association, and this appeals to my aspirational audience. "Jeans" outfit is branded to also appeal to my aspirational target audience.

I plan to use at least two different characters who represent at least two different social groups. Band Member 1 represents South East Asian communities. "Jean" represents the LGBTQ+ community, signified by her pride pin. Also, half of the cast is female and half of the cast is male. This plan adheres to the representation requirements in the brief.

Industrial Context - Sony's Values and Purpose

 Values:

• Dreams and Curiosity - pioneer the future with dreams and curiosity.
• Diversity - pursue the creation of the very best by harnessing diversity and varying viewpoints.
• Integrity and Sincerity - earn trust for the Sony brand through ethical and responsible conduct.
• Sustainability - fulfill stakeholder responsibilities through disciplines business practices.

Purpose: "Fill the world with emotion, through the power of creativity and technology."

 How I will adhere to Sony's values and purpose:

• Have a diverse cast of actors in my video to portray the band and other characters.
• Produce my video ethically and sustainably and promote that fact on my website in a sincere manner.
• Promote creativity through my story line and though the use of various shot types, for example a rack focus.