Planning - Summation of Key Conventions

Music Video and Genre Conventions:

• Music videos are either performance or narrative based, or a mix of both. 
• The artist, whether the video be performance or narrative, is presented as glamorous, by dressing up in nice, fashionable cloths and through a variety shots of the artist to allow the audience to feel a connection to the artist. 
• There is likely to be a relationship between the lyrics and music and the visuals of the video, this makes the video more appealing to watch in conjunction with the song. 
• For pop songs, a performance aspect is very prevalent and fast paced editing is used to match the often upbeat nature of the song. 
• Pop songs use a considerable amount of close up shots, to emphasise the lyrics and to highlight the artists face connoting passion.
• The mise en scene of pop music videos is usually bright and aesthetic.  

Conventions I Will Adopt:

• Most or all of Goodwins Theory. 
• Having a strong performance aspect and using lots of close up shots of the artist to help create a personal connection between the artist and my aspirer audience.
• Using a bright and aesthetic mise en scene (that will be digitally convergent with my website).
• A fast paced editing style that matches the quick tempo of my chosen song.