Website - About Page References

With each of these about pages I tried to make the costume intertextual references more explicit by posing the artist as my band members favourite artist. I also made a reference to their favourite movie to increase the amount of intertextuality and tried to link the movie to their interests/personality. I linked the mental health issue that they had to a narrative in the video to create the illusion of the artist presenting their values and ideologies in the video. This also subtly increases the digitally convergent nature of the two products.

Milly's outfit is inspired by Declan McKenna so decided to make that more explicit here. The film she likes is a recent one and is one my younger target audience will recognise. She references how her pet dog helped her with her anxiety which links to the narrative about the boy taking his god out on a walk.

Purnoor's outfit is based off Paramore so again made that more explicit. The movie she likes is a rom-com and reflects the bubbly persona I tried to construct and that is also reflected in the music video. Her mental health problem is separation anxiety, deriving from the Covid Pandemic which my younger target audience will have personally lived through and remember well. This links to the narrative about a lesbian couple meeting up for a date. 

Evan's outfit is inspired by Green Day so once more made that explicit here. I decided to link his love of guitar playing to green day and to his favourite film, which presents the theme of family. Which helped him through his mental health issue which is reflected in the narrative about a housewife being cheered up by her two children.

Planning - Reflection and Priorities

 Reflection:

• This week I organised all of the shots I thought were useable, both for my music video and website and named them. With these organised shots I started editing my music video and have got  the first 45 seconds of the song edited fully. Mainly just the opening card, shots introducing the artist, shots introducing the 7 narratives and developing 2 of the narratives right before the first chorus.
• After reviewing the performance footage, I need to shoot some more footage with a tripod of the main singer as the master shot was quite wobbly and not steady.

Aims:

1. Started editing my website, this is a baseline and I plan to follow the plan in second picture below when I start editing.

2. Shoot more footage with my main performer, due to the not steady shots as stated above. I plan to do this during the upcoming week as the performer is busy outside of school so we plan to film in school.

3. Edit more of my music video once I get more performance footage. Mainly developing the narratives and trying to make the shots match the music as much as possible, and add in the new performance shots.

Planning/Website - Merch Store Shots

 Mia: 

Theo:

These shots are for the merch store on my website, I will edit on the Silver Lining logo onto the cloths to make the band more aspirational as they have lots of branded clothing that 'fans' would want to buy.

I decided to go for a colour scheme of, white, green and blue in the cloths as these are colours that appear a lot in my music video so this will add to the digitally convergent nature of the two products. To add to this even more the two models I have used also appear in my music video.

I also tried to get as many flower themed cloths that I could to add to the flower motif presented in the video.

Planning/Website - Band Shots

 Evan:

Milly:

Purnoor:

These shots of my band are going to be used on my website. I made sure to get all three of them to do the same 'type' of shot (e.g sitting down) so i can edit them together and it looks like a group photo. These will be used all over the pages of my website and add to the digitally convergent nature of the music video and website due to the outfits.

Close Ups: used for the 'album cover'.

Sit/Sit Flower: used at the bottom of the web page of them sitting on grass either with or without the flower.

Full Outfit: used for general shots around the web page and the best ones used in a selling outfit section for the charity.

Flower Lay: used to surround the embedded music video, in a triangle formation.

Planning - Organising Shots

This is how I organised the shots for my music video and website, I went through all my footage and noted the numbers of the shots I thought were usable and gave them a name to make them identifiable.

These shots were then downloaded to be edited.

Music Video - First Draft Peer Response

My first draft with editing the footage for my music video, I did not include all of the narratives, and I don't plan to use the LED light shots at the end, they are only there as a place holder. This is a very rough first draft.

Note: there is a bit of just black at the end due to not having enough master shot, but this will be filled in with narrative shots later on.

I am aware that the master track has moments when the camera moves or isn't steady so I have watched the video and noted areas that need to be edited over with footage of narratives.

Planning - Narrative Outlines and Explanations

 Narrative 1:

• Person afflicted by mental health issue is a mother who is apathetic towards life due to having to do housework all the time.
• She is cheered up her children and is reminded that she does it all for them when they give her a flower. The place of boring house work becomes and place of family fun.
• The son of the mother is wearing a Holister shirt appealing to the aspirational audience.
• Using the stereotype of women being a housewife to convey the message of apathy quickly to the audience.
• Represents of age with a middle aged women and two younger children.

Narrative 2:

• Person afflicted by mental health issue is a young girl who has an eating disorder, shown by her aggressively shutting a fridge in disgust.
• She goes to the park to take her mind of things where she sees a pretty flower and decides to go and buy an ice cream, with shots of her eating it.
• Women are statistically more likely to have an eating disorder so I chose to represent a girl as having one to use stereotypes to convey that message quickly to the audience.
• Representation of a young white female.

Narrative 3: 

• Person afflicted by mental health issue is a an old lady who suffers from loneliness, shown by her watching TV in her house by herself (with an intertextual reference to Silver Linings Playbook, as that is what is on the TV, which is a movie about a man trying to get better after being in a mental institution, so carries the meaning of trying to improve mental health over to my video).
• She goes out into her garden where she sees all her lovely flowers and is cheered up by walking around the garden.
• Using the stereotypes of old people as lonely and enjoying flowers to convey both messages quickly to an audience. Women are also more likely to outlive males so it makes sense to represent an older woman as lonely than a male.
• Representations of age with an old lady.

Narrative 4:

• People afflicted by mental health issues are two girls in a long distance relationship who have anxiety and possibly separation anxiety. 
• One of the girls gives the other flowers which is a symbol of there relationship and their lack of anxiety when together.
• The two girls come from different areas with one girl coming from an urban area and the other from a rural area. (This narrative is an intertextual reference to the narrative of the animated film Your Name, where a boy from the city and a girl from the country swap bodies with each other and fall in love with each other.)
• Representations of sexuality as the girls are in a Lesbian relationship and one of the girls is Asian so there is ethnic representation also.

Narrative 5:

• Person afflicted by a mental health issue is a young man who attends therapy for an unapparent mental health issue.
• The young adult man goes onto succeed by earning a degree thanks to his therapist after he is motivated to work hard.
• Unconventional representation of a man with mental health issues especially a successful one. Goes against the stereotype of men not having mental health issues. Stereotype of females as caring and as more likely to be therapists with the therapist being a middle aged lady.
• Representation of gender with a man.

Narrative 6:

• Person afflicted by mental health issue is a teenage girl who suffers from depression and does not want to wake up and face the day and does so quite reluctantly.
• The bedroom she wakes up in has lots of intertextual references to other bands through the use of posters on the bedroom wall.
• This narrative adheres to Goodwin's theory the most due to having most of the shots matching the starting lyrics of the song, for example with an intertextual reference to Mamma Mia when shaving the leg and with the notion of looking with a shot in the mirror.
• She reluctantly decides to go on a walk as she has nothing better to do and finds the joy of life when she notices flowers and smiles.
• Representation gender and age with teenage girl, possibly sexuality shown through pride pin.

Narrative 7:

• Person afflicted by mental health issue is a teenage boy who is addicted to social media and obsessed with likes and being popular, this appeals to a younger 16-25 audience who may have gone through a similar experience of wanting to be liked on social media.
• He notices his dog next to some flowers or with flowers and decided to take him on a walk and get outside and leave his phone. He ends up enjoying the walk more and becoming happier once he has put down his phone for a bit.
• Unconventional representation of a man with mental health issues, but doing it to show that mental health affects everyone.
• Representation of gender and age with a teenage boy.