Music Video/Website - Intertextuality in my Products

 Music Video

Reference to The Beatles on the home screen.

0:25

Reference to various bands with the posters on the bedroom wall.

0.43

Reference to the band Massive Attack on the flashcard.

1:16

Reference to Micky Mouse on the child's shirt.

1:26

Reference to 'Before I Saw You' which transfers the meaning of a love story to the narrative.

1:36

Reference to the animated film 'Your Name' which follows a similar narrative to the one in the video. Of a boy who lives in an urban city falling in love with a girl from the rural country side. I replicated this via the love narrative of two girls, and the constant iconography of rural and urban areas. Seen in the shot here, and with the shots of the train and the shots of them walking towards the camera.

Website

The track list contains songs that reference several different artists - which is made more overt in my about page. In order (excluding 1.):

Her's, Beach Bunny, Hippo Campus, Alvvays, Declan McKenna, Paramore, Green Day, ABBA, Bonney M, Counting Crows, Madonna.

By referencing famous artists I hope to transfer the star and aspirational status of my those artists to my band.

The outfits of each individual band member are a reference to iconic outfits of certain famous artists transferring the aspirational status of those artists to mine.

From left to right:

Declan McKenna, Paramore, Green Day

These album covers make the above stated references more overt, and the posters to movies are referenced to make the artists seem more 'down to earth' and allows the audience to make more of a connection to them.

Intertextual reference to the Shrek franchise.

Poster in the 'Lightbox' is a reference to the movie poster for 'Call Me By Your Name'.

Website - Screen Shots

Home

About

'Light Box' Interactive Features

Home

About

Music Video - Development Over Time (Drafts)

(All before 20th October international deadline)

DRAFT 1: Used to put down my master shots and lip synced the shot, and started to put down and establish some of my narratives whilst adding in performance shots throughout. Needed to cut out lots of the shots where the camera moved and so on.                                                                      

DRAFT 2: Added in all of my 7 planned narratives to the start of the video as well as a solid performance shot. The rest of the video I was unsure on as I didn't know what I wanted to do with the narratives, still needed to tidy up shaky shots.

DRAFT 3: First draft where I had the entire song full of shots. I decided to cut the old lady narrative as I didn't have enough shots to develop the planned narrative fully and was thus able to further develop other narratives and add in other performance shots. This draft was also after I had shot more video with my main performer meaning I had a larger variety of performance shots to use.  

DRAFT 4: Cut the ED narrative as felt it was too insensitive, this allowed me to develop the other narratives more and hopefully make them clearer.

DRAFT 5: Changed around some of the performance shaky shots and added an extra bit of intertextuality with the book. Added in end card with butterfly and bee to make video come full circle.

DRAFT 6: Made sure all the shots were as steady as possibly and all were edited to the beat of the music.

DRAFT 7: Added QR code in end card to make the two products more digitally convergent. 

DRAFT 8 (N0V): Changed some of the swing shots as the metal looked a bit too industrial and went against the 'flowery' feel of my brand. Also added a performance shot near the end that would be more digitally convergent to photos on my 'About' page.

Planning - Reflection and Priorities 2

 Reflections:

• Got rid of the ED narrative as it may come off as insensitive and unrealistic. Replaced this with mostly performance shots and used the space to develop a few of the narratives more.
  
  
  
  
  <--The performance shots

<-- added shots to develop narrative

• Made intertextuality more explicit.

• Made ending come full circle to bring together the video with a shot of a butterfly and a bee.

Priorities:

• Make 'Merch' page of website.
• Start adding in animations to the video to make the narratives clearer.

Website - About Page References

With each of these about pages I tried to make the costume intertextual references more explicit by posing the artist as my band members favourite artist. I also made a reference to their favourite movie to increase the amount of intertextuality and tried to link the movie to their interests/personality. I linked the mental health issue that they had to a narrative in the video to create the illusion of the artist presenting their values and ideologies in the video. This also subtly increases the digitally convergent nature of the two products.

Milly's outfit is inspired by Declan McKenna so decided to make that more explicit here. The film she likes is a recent one and is one my younger target audience will recognise. She references how her pet dog helped her with her anxiety which links to the narrative about the boy taking his god out on a walk.

Purnoor's outfit is based off Paramore so again made that more explicit. The movie she likes is a rom-com and reflects the bubbly persona I tried to construct and that is also reflected in the music video. Her mental health problem is separation anxiety, deriving from the Covid Pandemic which my younger target audience will have personally lived through and remember well. This links to the narrative about a lesbian couple meeting up for a date. 

Evan's outfit is inspired by Green Day so once more made that explicit here. I decided to link his love of guitar playing to green day and to his favourite film, which presents the theme of family. Which helped him through his mental health issue which is reflected in the narrative about a housewife being cheered up by her two children.

Planning - Reflection and Priorities

 Reflection:

• This week I organised all of the shots I thought were useable, both for my music video and website and named them. With these organised shots I started editing my music video and have got  the first 45 seconds of the song edited fully. Mainly just the opening card, shots introducing the artist, shots introducing the 7 narratives and developing 2 of the narratives right before the first chorus.
• After reviewing the performance footage, I need to shoot some more footage with a tripod of the main singer as the master shot was quite wobbly and not steady.

Aims:

1. Started editing my website, this is a baseline and I plan to follow the plan in second picture below when I start editing.

2. Shoot more footage with my main performer, due to the not steady shots as stated above. I plan to do this during the upcoming week as the performer is busy outside of school so we plan to film in school.

3. Edit more of my music video once I get more performance footage. Mainly developing the narratives and trying to make the shots match the music as much as possible, and add in the new performance shots.

Planning/Website - Merch Store Shots

 Mia: 

Theo:

These shots are for the merch store on my website, I will edit on the Silver Lining logo onto the cloths to make the band more aspirational as they have lots of branded clothing that 'fans' would want to buy.

I decided to go for a colour scheme of, white, green and blue in the cloths as these are colours that appear a lot in my music video so this will add to the digitally convergent nature of the two products. To add to this even more the two models I have used also appear in my music video.

I also tried to get as many flower themed cloths that I could to add to the flower motif presented in the video.

Planning/Website - Band Shots

 Evan:

Milly:

Purnoor:

These shots of my band are going to be used on my website. I made sure to get all three of them to do the same 'type' of shot (e.g sitting down) so i can edit them together and it looks like a group photo. These will be used all over the pages of my website and add to the digitally convergent nature of the music video and website due to the outfits.

Close Ups: used for the 'album cover'.

Sit/Sit Flower: used at the bottom of the web page of them sitting on grass either with or without the flower.

Full Outfit: used for general shots around the web page and the best ones used in a selling outfit section for the charity.

Flower Lay: used to surround the embedded music video, in a triangle formation.